What is CATALYST?

At People’s Republic of South Central (PRSC), each beer release is crafted with the intention of giving you greater insight into our world-view. 

Today, we’re proud to introduce you to CATALYST. This is the second beer release in our "one and done" charity can release series in which ALL net proceeds will go toward buying Chromebooks for children in South Los Angeles that do not have their own computers at home and are therefore being completely deprived of their fundamental right to an education during this pandemic. 

In pure beer-speak, CATALYST is a West Coast IPA featuring Citra, Citra Hop Hash, and Amarillo hops with flavors of lemon verbena, honeysuckle, grapefruit zest, and OG Kush. This beer will make its debut in South Los Angeles on Saturday, January 16th. You can pre-order it here

Beyond beer-speak, CATALYST is our thank-you to the countless black women (some heralded, but mostly unheralded) that have consistently shown up on behalf of democracy in this country. Despite tireless organizing and advocacy efforts, their stories are too rarely told. CATALYST is our platform to tell these stories so that others will be inspired by these women that have so inspired us. 

Our CATALYST wrapped aluminum can features the image of Congresswoman Shirley Chisholm surrounded by children in a South Central Los Angeles educational center in 1972. As the first Black woman to ever serve in the United States Congress, 1972 was also the year Shirley became the first woman to vie for the Democratic presidential nomination of the United States of America. 

The name of this beer was inspired by a quote from Congresswoman Chisholm, “I am and always will be a catalyst for change."

Over the coming weeks, we’ll be using our Instagram account to feature these uniquely American contributions by some names you may have heard, and others you may not be familiar with: Ida B. Wells, Fannie Lou Hamer, Ella Baker, Coretta Scott King, Barbara Jordan & Stacey Abrams. 

Hopefully their stories will spark you to be a catalyst for meaningful change in your own unique way. 

Craig Bowers
CEO / Co-Founder
South Los Angeles Beverage Company

Feel free to text me 213-410-4881 or follow me on Instagram/Twitter